For Indian MSMEs
Digital employees for your sales and marketing.
They reply to enquiries, follow up with buyers and look after your customers. You approve what goes out.
Real screens from a Sellyx demo business, on a computer and a phone.
- A drafted reply to every enquiry within minutes
- Follow-ups on the days you set
- A person approves what goes out
Asha, Arjun, Ravi, Meera, Kabir and Tara: your team from day one.
What slips when the day gets busy
Enquiries from IndiaMART, TradeIndia and WhatsApp wait hours for a reply.
Follow-ups with new buyers stop after the first message.
Regular customers go quiet, and nobody notices until the orders stop.
Your digital team
Meet your digital team
Each one has one job and does it every day. They bring you drafts to approve and tell you what needs you.
Asha
Lead Responder · Enquiries
Reads each enquiry from IndiaMART, TradeIndia, Alibaba and the other lead sites for your countries and drafts a reply within minutes, for your team to approve.
Lead sites, email, WhatsApp
What Asha doesArjun
SDR Outreach · New buyers
Finds importers and distributors that fit your products and runs polite follow-ups until they reply.
Email, LinkedIn, WhatsApp
What Arjun doesRavi
Customer care · Customers
Looks after your existing customers: reminds them when a reorder is due, renews rate contracts in time, greets them on festivals, asks for reviews, and keeps giving your team calls to make.
Your customers, by WhatsApp and email (a person sends)
What Ravi doesMeera
Marketing · Social media
Plans and drafts your posts, catalogues and campaigns so buyers keep seeing you.
LinkedIn, Instagram, Facebook, email
What Meera doesKabir
Community · Communities
Reads the forums and groups where your buyers talk, drafts helpful replies for you to post and spots businesses asking to buy.
Reddit, Quora, YouTube, industry forums and groups
What Kabir doesTara
Brand manager · Brand and listings
Checks your listings on the lead sites and your website against your approved knowledge, writes the fixes for your team, and keeps your brand kit filled in.
IndiaMART, TradeIndia, Alibaba and your website
What Tara does
Coming later: Tender manager, Service manager, Collections.
The product
See your team at work
On a computer or a phone. These are real screens from a Sellyx demo business.
Your team reports in one place
In the morning each employee says what it will work on. Through the day it posts what it did and what waits for you. Your people are in the same channels.
Every day
A day with your team
Your digital employees plan their day, do the work, and come to you only for decisions. These messages are from a Sellyx demo business.
- 9:30 am
The plan
Each employee says what it will work on.
MeeraSocial mediaGood morning. I will get “Food-grade mono cartons for a spice brand” and “How we test carton strength” ready for this week and answer new comments.
RaviCustomersGood morning. I will check on Medilife Formulations Pvt Ltd and Muscat Fresh Bakery LLC: reorders due, contracts ending and festivals.
- 2:27 pm
A reply waits for you
An enquiry came in. The reply is drafted; a person approves it.
AshaEnquiriesI drafted a reply. It waits for your approval.
Approve reply to Kishan Vora
- 5:36 pm
A campaign to approve
New buyers, with follow-ups planned. Nothing is sent until a manager approves.
ArjunNew buyersCampaign “Gulf food and FMCG buyers”: meetings with purchase heads at food and FMCG brands in the Gulf.
Campaign waits for admins and managers
- 7:01 pm
The day’s summary
What was done, and what still waits for you.
AshaEnquiriesI sent 1 reply and handled 13 enquiries and 3 replies wait for your decision.
TaraBrand and listingsI found 5 things to improve and wrote 5 tasks for your team.
How it works
Sign up
Tell us your business, what you sell and where you sell it.
Pick your industry
Sellyx sets up your team for it: the right employees, ready to start.
Approve their work
They draft replies, follow-ups, posts and reminders. You or your team approve what goes out.
Grow
Every enquiry gets a drafted reply within minutes, follow-ups go out on the days you set, and customers hear from you before they go quiet.
Set up for how you sell
Pick how you do business when you sign up. Your team starts with the employees that fit it.
You stay in control
Your digital employees work inside rules you can read. These hold for every business on Sellyx.
A person approves every message
Nothing goes to a buyer or a customer until someone on your team approves it. The one exception is the “enquiry received” email, in words you approved.
Only your approved facts
Products, prices, certificates and delivery times come only from the knowledge you approve. Nothing is invented.
No sensitive details asked
They never ask a buyer or a customer for OTPs, passwords, Aadhaar, PAN or bank details.
Stops when asked
Anyone who asks to stop is not written to again, and that is recorded.
Your data stays in India
Sellyx stores your data in India, in Mumbai.
Sellyx, a new hire, or doing it yourself
Sellyx does not replace your people. It takes the daily drafting and chasing off them, so their time goes to calls and meetings.
| Sellyx | A new sales executive | Doing it yourself | |
|---|---|---|---|
| Reply to enquiries | Drafted within minutes, every working day | When they are free, in office hours | When you find the time |
| Follow-ups | On the days you set, until the buyer replies | Depends on the person | Often the first thing to slip |
| Knows your products and prices | Only from the knowledge you approve | After training | Yes |
| Leave, notice period, hand-over | None | Yes | — |
| Languages | The buyer’s language | The languages they speak | Yours |
| Before anything goes out | A person on your team approves | You check if you have time | You |
| How you pay | For the work done, from one wallet | Monthly salary and incentives | Your own time |
Reply to enquiries
- Sellyx
- Drafted within minutes, every working day
- A new sales executive
- When they are free, in office hours
- Doing it yourself
- When you find the time
Follow-ups
- Sellyx
- On the days you set, until the buyer replies
- A new sales executive
- Depends on the person
- Doing it yourself
- Often the first thing to slip
Knows your products and prices
- Sellyx
- Only from the knowledge you approve
- A new sales executive
- After training
- Doing it yourself
- Yes
Leave, notice period, hand-over
- Sellyx
- None
- A new sales executive
- Yes
- Doing it yourself
- —
Languages
- Sellyx
- The buyer’s language
- A new sales executive
- The languages they speak
- Doing it yourself
- Yours
Before anything goes out
- Sellyx
- A person on your team approves
- A new sales executive
- You check if you have time
- Doing it yourself
- You
How you pay
- Sellyx
- For the work done, from one wallet
- A new sales executive
- Monthly salary and incentives
- Doing it yourself
- Your own time
Built and backed by Kadel Labs
Sellyx is a product of Kadel Labs, a technology group with 400+ people in India and the United States. Kadel Labs builds software and AI for companies across industries, and its own products.
- founded
- 2017
- founded
- people
- 400+
- people
- offices
- India, US
- offices
What Kadel Labs does
- Data engineering and analytics
- Agentic AI and AI platforms
- Product engineering
- Cloud and managed services
Also from Kadel Labs
- Ultrabanker · lending infrastructure for banks and NBFCs
- Dhansthal · digital lending and DSA platform
- Mortna · operations for US mortgage companies
- Elasticrew · AI-led hiring
See it working
Short videos from our YouTube channel, in Hindi.
Start with free credits
Pay for the work your team does, from one wallet for your business. Talk to us for a plan that fits.
Questions owners ask
Is this a chatbot?
No. Each digital employee has one job and works on it every day: it reads, drafts, follows up and reports. It brings you drafts to approve and tells you what needs you. You can also chat with each one.
Will it message my buyers by itself?
No. A person on your team approves and sends every message to a buyer or a customer. The one exception is the “enquiry received” email, and only in the words you approved.
Which lead sites does it read?
IndiaMART, TradeIndia, Alibaba and the other lead sites for the countries you sell to, plus your mailbox, WhatsApp and your website enquiry form. Where a site allows replies only on the site itself, Asha drafts and a person pastes the reply there.
Which languages?
Asha drafts the first reply in the buyer’s language. Kabir drafts community replies in the language of the post.
Do I need a tech person?
No. You pick your industry and the way you do business when you sign up, and Sellyx sets up your team for it. After that you mostly approve drafts and answer their questions in chat.
Where is my data?
Stored in India, in Mumbai.
What does it cost?
You start with free welcome credits. After that you pay for the work your employees do, from one wallet for your business. Talk to us for a plan.
How do I start?
Sellyx is opening to Indian MSMEs in stages. Ask for early access on WhatsApp or by email and we will set you up.
Want your digital team in place before the busy season?
Tell us what you sell and where your buyers come from. We will set up your team for your industry.